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Steaming no more: Young Indians cool off with boba, matcha

New Delhi, Dec. 24 -- India, the world's tea-drinking heartland and home to sprawling tea estates, is witnessing a shift in consumer tastes as its youngest consumers embrace Southeast Asian variants l... Read More


Mint Explainer | India's advertising pivot: What changed in the past year

New Delhi, Dec. 22 -- India's advertising market has undergone a decisive shift over the past year, with digital platforms emerging as the dominant growth engine while television advertising is losing... Read More


Mint Explainer: Can Reliance crack the Maggi-Yippee instant-noodle duopoly at the third attempt?

New Delhi, Dec. 18 -- A Rs.5 packet of noodles. That's the powerful pricing lever Reliance Consumer Products Ltd (RCPL) is pulling once again as it makes a third attempt to crack India's fiercely comp... Read More


Mint Explainer | Why Indian Railways is opening its stations to big QSR chains now

New Delhi, Dec. 9 -- Indian Railways is preparing for one of its biggest shifts in decades: opening its 7,000-plus stations-through which 3.5 crore passengers move every day-to national quick-service ... Read More


WOW ruled naturals. Why is it struggling in today's beauty game?

New Delhi, Dec. 7 -- WOW Skin Science boomed during the pandemic, riding the naturals wave with its breakout onion shampoos and apple cider vinegar (ACV) products. However, the Bengaluru-based company... Read More


India must close trade deals, build AI to leverage Goldilocks moment, says Sunil Mittal

New Delhi, Dec. 6 -- India is at a "Goldilocks moment" and must seize it to close long-pending trade deals, accelerate infrastructure investment, and build domestic AI and digital capabilities to secu... Read More


Mint Explainer: Why are quick commerce platforms selling cosmetics for Rs.1?

New Delhi, Dec. 3 -- Quick commerce platforms have unleashed a new weapon in their cutthroat battle for market share- Rs.1 cosmetics. Swiggy Instamart and Zepto have launched campaigns in which custo... Read More


Go Colors, India's only listed bottom-wear brand, hits a wall as its mainstay leggings go out of fashion

New Delhi, Dec. 2 -- An ongoing shift in India's women's bottom-wear market is starting to bite a Chennai-based retailer that bet and rose on a fashion trend now firmly past its prime. Over a decade,... Read More


Wipro to enter pet foods with new brand 'HappyFur'

New Delhi, Nov. 26 -- Wipro Consumer Care and Lighting, the consumer venture of Wipro Enterprises, is set to enter India's fast-growing pet food market with a new brand, "HappyFur", said three people ... Read More


Wipro to enter pet foods with 'HappyFur'

New Delhi, Nov. 26 -- Wipro Consumer Care and Lighting, the consumer venture of Wipro Enterprises, is set to enter India's fast-growing pet food market with a new brand, "HappyFur", said three people ... Read More